The Prompt – How soon is too soon to include an actual event in a fictional story
The average attention span is around 8 seconds. Down from 12 in 2000.
Which screws up content-based marketing. I have Addy’s for 29.5 (30 second) commercials. One had 36 cues. Bip Bam Boom. One was a gauzy, dreamy Mother’s Day ad for a chain of jewelry stores. I wonder if anyone ever heard the tag? Why bother with 29.5s? Because TV stations can’t stay alive selling 7-second ads.
That’s what, 4 ads in the space of 1 with some extra fade time? “FORDS! WE GOT ‘EM!” “FURNITURE! COME GET IT!” “FAT GUY PLUMBERS, ON TIME!” “HOT WINGS! CARRYOUT OR DELIVERY!”
Extend that content thought out to writing a new novel (which explains the plethora of plot holes and unexplained Red Herrings lately). My new book, please review – “Zombies. Lots of them. Fear. Chase. Blood and guts. More blood and guts. Screaming. Sex. More fear. Everyone dies. The end.
Our attention spans are so short we’ve blown off Covid 19 as a death sentence that hasn’t gone away, in favor of making sure we can get haircuts. And nachos. And exercise together in sweaty groups in closed rooms.
My answer – Whenever it suits you. Now is fine for whenever whatever happened or is happening.
Which begs the question – At what point or measure of time from an event does pop-culture fiction become historical fiction? A generation? Five years? Twenty years? When everyone who experienced it is dead? When kids weren’t born when it happened?
The old saying, roughly, is ‘wisdom is the distance from an experience to its understanding.’ Some events take longer than others to grasp their full magnitude, but is it a prerequisite that we understand a current event to use it for a tortilla to wrap around our story burrito?
The 7-second rule says “Nah.” You couldn’t write a YA about the Twin Towers because most of them wouldn’t know what the hell you were talking about. And you might offend some terrorists. Maybe YA’s know about Taylor Swift’s boob job or Demi Lovato’s latest overdose. Maybe. Don’t count on it, because some celebutante just tweeted about how she loves her new custom painted high top Converses. What was I saying?
Quick. What happened 7 seconds ago?
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