Or – Thanks for the whine, I’ll keep the change.
From time to time I build up a real head of steam over the whole “new fangled shit sucks” commentary. From music to art to the Gutenberg Block editor. The latter I am about to take in hand. Because good luck hanging on to yesterday. As Chad Stuart wrote, ” …that was yesterday, and yesterday’s gone.”
News Flash. Things change.
News Flash. Nothing is really new.
Want a classic example of block editing? Stonehenge. What do we give kids to build their spacial relations and motor skills? Building blocks.
Gutenberg Technology has a much wider scope and larger foothold in the web presentation community than just WP. GT is showing up everywhere inter-and-intranet content development takes place from the big shot corporate web publishing “partners” to do it yourself and “assisted” publishing sites for “authors”. The concept is everywhere, and isn’t new.
Take the most widely used presentation software for three generations. What is Power Point in its basic form but a block editor with some behind the curtains graphic and audio capabilities? Conceptually GT is the same thing, only slicker. Designed to take the old, simple but obviously still viable concept of chunking and paste-up to web content design. I’m not here to sell GT, but I would urge anyone complaining to research the purpose and impact of the product and its booming acceptance in the corporate world, or get left behind complaining about what is the next wave of content management and development. Look at it this way –
Before Power point…
After Power Point.
Believe it or not I produced presentations the old way. Doing that is a process essay on its own. So I don’t get the Gutenberg whining.
Type, hit return, repeat.
WTF is so hard to “get” about that? Every word, every sentence, every phrase, every paragraph we create is already a block. People who pay attention to their output grab those chunks and drag them around until the product equals the concept. Scrivener and every other dedicated script, screen and novel software are all based on visual feedback and the ability to drag, drop and rearrange content by scene, chapter, paragraph plus the ability to archive and recall those archived resources for reuse.
Well, there’s the learning curve, or I work like this, or… Like the GEICO commercial – 15 minutes could save you a world of time and hassle. Here’s one of those scenarios. My father-in-law (RIP) used an office type program from probably the 70s or early 80s, and all he ever used was the spreadsheet. He did his financial justifications in it, kept records in it, even had a template for mailing labels and writing letters inside of stretched cells -in a freaking spreadsheet! Sometime in the late 90s he got a “new” computer and asked me if I could transfer those templates into the new box. I said, “There’s a program in there for writing letters, with your choice of templates.” Nope. Then I had to break the news to him that he’d skipped a bunch of years of updates that might have brought those files forward but that option was way past its sell by date and he was going to have to adapt. He was one unhappy camper.
Look, our workflows will get interrupted, it’s the way we live. I was an on demand product specialist for a piece of software going back to 1988. It was my software of choice for music. Over time it morphed from Atari to Mac and PC to Mac only. It exists today as the Apple product Logic ProX .
When Apple bought it I didn’t move to a Mac or become my father-in-law. I had a deadline, blocks and tracks are blocks and tracks. I got an artist/industry comp on another product and went back to work. As my fictional hero Jackson says, “Listen, jam, take it where it needs to go. Spool it, print it, call a courier.”
From ’88 on I heard how Logic (Notator) was “too deep”. What?
If you don’t need all of it, don’t use it. Software isn’t judgemental. Type, hit return, repeat. Just like politics and traditional publishing. Same ol’ same ol’.
For all the block editing whiners out there I leave you with some visual blocks to play with.
Next time you want to whine about blocks you can help me do this…
Or do this….